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Forecasting tool tracks shade popularity on iPhone app.
November 3, 2010
By: TOM BRANNA
Editor
ModiFace, a provider of virtual makeover technologies, has rolled out ShadeCast,billed as a forecasting tool based, in part, on anonymous tracking of consumer behavior using the iPhone virtual makeover tool, MakeUp. The company says the real-time aggregate data will help the industry predict latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users. Originally launched in Nov. 2009, MakeUp is a free...
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